Strteaming giant Netflix has admitted during its earnings call last 17 July that it used generative AI to create VFX in "The Eternaut", a Netflix original from Argentina that was released in April 2025. The company's co-CEO Ted Sarandos said that generative AI was specifically used for a VFX shot in the post-apocalyptic drama, but the move is one of several ways Netflix is embracing AI.
According to Sarandos, the creators of "The Eternaut" wanted to include a shot of building collapsing in Buenos Aires, and rather than contract a studio of visual effects artists to create the footage, Netflix used generative AI to create it.