The twentieth of June marked the opening day of "
Elio", Pixar studio’s newest animated feature. According to
Variety, that day also marked Pixar’s worst box-office opening ever — US$ 21 million, which pales in comparison to the animation’s budget: US$ 150 million.
Coming just a week after the release of "
How to Train Your Dragon", Pixar is competing with another major animation studio: Dreamworks. As "
How to Train Your Dragon" is Dreamworks' first live-action remake and highly anticipated, the release garners much more attention than Pixar's newest original. This leads to "
Elio" being overshadowed in the box office, as both movies are catered towards a similar audience: families and children.