It’s no secret that AI is having a massive effect on jobs in the tech industry, and AI startups are now taking over the film industry as well. This week saw one of the first big shots at that future, when Higgsfield AI, a generative AI platform for video and images, debuted a feature-length film called "Hell Grind" at the Cannes Film Festival. It bills it as the "world’s first 90 minute sci-fi hest feature film produced entirely using Higgsfield AI."
According to Higgsfield AI, the film took two weeks to make and cost about US$ 500,000. The team that created it consisted of 15 directors, DPs and editors, the company says.
Generative AI has seen a large amount of backlash from creative industries in particular, with its products frequently being labeled as "AI slop" and critiqued for weird inconsistencies and uncanny effects. And those are certainly present in the footage shown off in the trailer.
Artists who work in creative fields are also fearful of having their jobs replaced by AI as companies look to cut costs out of the equation where they can — something we’re already seeing with the flood of tech layoffs this year.
Speaking with The Wall Street Journal, Adilet Abish, an in-house director and creative producer at Higgsfield, argued AI helps filmmakers tell their stories. "The main aim as a filmmaker is I just wanted to tell stories. This is the case where AI can give you the tool to show the world your story."
Adil Alimzhanov, a content lead at Higgsfield who worked on the film, told The Wall Street Journal filmmaking skills are still important to making an AI movie work. "You have to understand camera composition, which shots are changed. Like you can’t have two close-ups back to back, you have to start with an establishing shot. You still need those filmmaking skills."
It’s unclear how general audiences will react to AI in feature films, but having a movie entirely generated by AI debut at Cannes is a notable shift.
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