There is a big danger right now that Volkswagen will close factories in Germany for the first time in its 87-year history as it moves to deepen cost cuts amid rising competition from China’s electric vehicle makers.
In a statement last 2 September, the German automaker, one of the world’s biggest car companies, said that it could not rule out plant closures its home country. Other measures to "future-proof" the company include trying to terminate an employment protection agreement with labor unions, which has been in place since 1994.
"The European automotive industry is in a very demanding and serious situation," said Volkswagen Group CEO Oliver Blume. "The economic environment became even tougher, and new competitors are entering the European market. Germany in particular as a manufacturing location is falling further behind in terms of competitiveness."
Volkswagen, which embarked on a €10 billion (US$ 11.1 billion) cost-cutting effort late last year, is losing market share in China, its single biggest market. In the first half of the year, deliveries to customers in that country slipped 7 percent on the same period in 2023. Group operating profit tumbled 11.4 percent to €10.1 billion (US$ 11.2 billion).
The lackluster performance in China comes as the company loses out to local EV brands, notably BYD, which also pose an increasing threat to its business in Europe.
"Our main area of action is cost cutting," Blume told analysts on an earnings call last month, citing planned reductions to factory, supply chain and labor expenses. "We have done all the organizational steps needed. And now it is about costs, costs and costs," he added.
Volkswagen’s cost-cutting plans will face heavy resistance from labor representatives, which hold almost half the seats on the company’s supervisory board, the body that appoints executive managers.
IG Metall, one of Germany’s most powerful unions, blamed mismanagement for the firm’s shortcomings and vowed to fight to protect jobs.
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