Most people will agree that the world of entertainment is gravitating more and more towards streaming, with most audience members expressing a desire to access Netflix, Hulu or HBO Max instead of relying on their usual cable providers.
Sadly for longtime users of Hulu, Disney has just announced that they'll be closing down the iconic streaming provider by 2026, allowing the company to streamline their digital library into one "unified" streaming platform.
"Today we are announcing a major step forward in strengthening our streaming offering by fully integrating Hulu into Disney+," said CEO Bob Iger and CFO Hugh Johnston during the company's quarterly earnings call, as reported by Variety.
"This will create an impressive package of entertainment, pairing the highest-caliber brands and franchises, great general entertainment, family programming, news and industry-leading live sports content in a single app," the two went on to say.
As Iger and Johnston said on the call, this bold new plan is part of a larger initiative to consolidate Hulu and Disney+'s service together into a single supersized app.
By doing so, the media company hopes to offer a more polished user interface, all the while increasing their app's efficiency and driving up revenue through the platform's ad services.
"By creating a truly differentiated streaming offering, we will be providing subscribers tremendous choice, convenience, quality, and enhanced personalization," the media giants said.
"This will enhance our ability to continue to grow profitability and margins in our entertainment streaming business through expected higher engagement, lower churn, and advertising revenue potential, as well as operational efficiencies that over time may result in savings that we can reinvest back into the business."
While the Hulu app might be facing discontinuation, Hulu's exclusive content will make its way into Disney+'s catalog, allowing subscribers to enjoy their favorite movies and shows on Disney's larger streaming service.
Additionally, the Disney executives revealed that work is currently underway to redesign Disney+'s homepage, as well as adding "exciting new features" that reflect the continuous changes within the app.
"Work is already underway to continue enhancing our technology, and over the coming months, we will be implementing numerous improvements within the Disney+ app, including exciting new features and a more personalized homepage," Iger and Johnston said during the call.
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