Harley-Davidson’s CEO Jochen Zeitz is seen as a proponent of far-left ideology who, some critics say, has tarnished the legendary all-American Harley-Davidson brand since taking it over in 2020.
"They lost their human touch. That’s the best way to put it," longtime Harley-Davidson biker "Horseshoe" Johnny Hennings told Fox News Digital at the end of the Sturgis Motorcycle Rally in South Dakota a few days ago.
"Harley was like a brotherhood. … Now it’s just a ghost."
Harley’s iconic image has been under the spotlight recently amid what appears to be a clash of cultures.
Old-time U.S. riders who fueled and embraced Harley-Davidson’s muscular image of rugged, flag-waving American independence are pitted against the European globetrotter with famous friends and left-leaning aims who today heads the brand.
"Harley-Davidson was our God and we were its disciples," Marc Wilson of Colorado, a longtime Harley-Davidson rider who worked for one of its dealerships for 21 years, told Fox News Digital.
"Then that God we worshiped stabbed us in the back," he said — a reference to both the company's wokeness in recent years and the way some customers feel the company has treated them.
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