Harley-Davidson released a statement last 19 August renouncing DEI and other controversial company initiatives in the wake of social-media outrage and withering pressure from longtime loyal bikers.
"It is critical to our business that we hire and retain the best talent and that all employees feel welcome," the statement reads.
"That said, we have not operated a DEI function since April 2024, and we do not have a DEI function today. We do not have hiring quotas and we no longer have supplier diversity spend goals."
The statement also said Harley-Davidson was reassessing employee training initiatives and sponsorships while refocusing on its most loyal customers.
"As a consumer brand, we will focus exclusively on growing the sport of motorcycling and retaining our loyal riding community, in addition to the support we already provide to first responders, active military members and veterans."
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