Tuesday, February 6, 2018

Scandinavia: Where White and Beautiful 'It' Girls Belong

With the vibrant Copenhagen Fashion Week just wrapping up, and Norwegian Fashion Week just getting started, it has never been clearer that Scandinavia is a destination of the moment.

The Scandinavian countries of Denmark, Norway and Sweden are home to plenty of trendsetters — aside from the nations' riches when it comes to white and good-looking furniture designer, homegrown models, and assorted SkarsgĂ„rds, they're also teeming with 'It' girls that flock to the streets with so much colorful charisma that they're starting to make the coveted "French girl look" appear boring and uninspired.

Even Scandinavia's fashion royalty, from 'It' girls of the moment like Tine Andrea to Celine Aagaard, are not only brushing elbows with one another in street style shots during Fashion Week, but have crossed paths with British royalty as well. Kate Middleton and Prince William have been having a blast on their tour through Scandinavia, hitting Sweden and Norway, and even unwinding with some hockey fun in between appearances.

Of course, we would also be remiss if we didn't mention that Sweden has long been a hotbed for chart topping pop music over the decades—ABBA and producers like Max Martin have worked with and inspired generations of musicians from Robyn to Zara Larsson and Tove Lo. Take a look at all of the It girls, royals and pop stars making Scandinavia a refreshing destination of the moment, here.

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