Nike sporting wear is taking the Wimbledon by storm over the dress that it designed for its sponsored athletes.
The dress, called the "Premier Slam," is standard Wimbledon white, but its loose fit reveals too much to the delight of players and spectators.
Nike, which outfits at least 20 players in the main women's draw, immediately attracted positive attention, but they tried to downplay the reaction by altering them a short while later.
Nike released a statement to Yahoo Style which read, "The product has not been recalled, and we often customize products and make alterations for athletes as they compete. We work closely with our athletes to provide them with product that helps them perform and feel their best on the court."
The dress, called the "Premier Slam," is standard Wimbledon white, but its loose fit reveals too much to the delight of players and spectators.
Nike, which outfits at least 20 players in the main women's draw, immediately attracted positive attention, but they tried to downplay the reaction by altering them a short while later.
Nike released a statement to Yahoo Style which read, "The product has not been recalled, and we often customize products and make alterations for athletes as they compete. We work closely with our athletes to provide them with product that helps them perform and feel their best on the court."
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