Something weird is going on with Microsoft. It happened when company executive Phil Spencer celebrated the launch of "Minecraft" for Nintendo's hot new game console, the Switch. As of 11 May, Switch users can buy and play "Minecraft: Nintendo Switch Edition," a fact Spencer touted on Twitter:
In the game business, great games drive hardware sales. Consumers often buy particular consoles because they want to play a hit new game.
But such weird situations are nothing new. Microsoft has been placed in them repeatedly ever since it purchased "Minecraft" back in 2014. After that, Microsoft has continued to support the game on a whole slew of platforms it doesn't control.
In the game business, great games drive hardware sales. Consumers often buy particular consoles because they want to play a hit new game.
But such weird situations are nothing new. Microsoft has been placed in them repeatedly ever since it purchased "Minecraft" back in 2014. After that, Microsoft has continued to support the game on a whole slew of platforms it doesn't control.
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