Thursday, February 2, 2017

Female Thor Is Losing Its Appeal

Mighty Thor Losing Sales
"Diversity" has been the key word that 'political correct' crowd are trying to push for quite some time now and they even imposed that agenda in comics.

They are trying to make everyone believe that the marketplace has been shifting from "white males" to "everybody" over the last twenty years and, unsurprisingly, audiences have been demanding characters and concepts that look more like 21st century America and less like a Norman Rockwell painting.

This has been a loud outcry, and they got their wish the mantle of the Asgardian Thunder God, Thor, transferred to the cancer-stricken Jane Foster. Except. For. One. Thing.

It’s the sales. Having a woman Thunder God in the "Mighty Thor" comic series means nothing if they’re plummeting towards cancellation, and numbers showed that it is headed in that direction. The Mighty Thor's sales did plummet after a few issues. In fact, it was the highest drop in readership in the history of the title. Controversy sells but, like every gimmick, it doesn't last long.
Mighty Thor
10
$3.99
Marvel
45,929
Mighty Thor
9
$3.99
Marvel
48,712
Mighty Thor
8
$3.99
Marvel
51,300
Mighty Thor
7
$3.99
Marvel
47,425
Mighty Thor
6
$3.99
Marvel
52,538
Mighty Thor
5
$3.99
Marvel
54,568
Mighty Thor
4
$3.99
Marvel
56,568
Mighty Thor
3
$3.99
Marvel
60,345
Mighty Thor
2
$3.99
Marvel
70,331
Mighty Thor
1
$4.99
Marvel
112,053

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