Sometimes that saying "when it ain't broke, don't fix it" cannot be applied universally. This is true for Converse's Chuck Taylor, which, after 98 years, is getting makeover.
Some may say it’s sacrilegious to make changes to such a ubiquitous classic, but feet everywhere will soon be giving thanks. Nike, which acquired the company in 2003, plans to release a more comfortable version — without sacrificing its historical style.
While basketball stars, punk rockers, cultural icons, and everyone else from infants to teenagers to their grandparents have long been fans of the Chuck Taylor, it has never been known for being comfortable. The Chuck II, which hits stores next week, will use technology from its parent company to make the flat sneaker lighter as well as add arch support.
The biggest update in the CTAS II is the inclusion of a sock liner made of Lunarlon, a bouncy foam material that’s already used in Nike’s running and various other athletic shoes. "Kids are growing up in a world where they know comfort, expect comfort, and won’t stand for discomfort," Converse CEO Jim Calhoun told Bloomberg. The Chuck II still boasts the recognizable white foxing, rubber toecap, and All Star patch. High-tops will retail for US$ 75, compared to US$ 55 for the original model.
Some may say it’s sacrilegious to make changes to such a ubiquitous classic, but feet everywhere will soon be giving thanks. Nike, which acquired the company in 2003, plans to release a more comfortable version — without sacrificing its historical style.
While basketball stars, punk rockers, cultural icons, and everyone else from infants to teenagers to their grandparents have long been fans of the Chuck Taylor, it has never been known for being comfortable. The Chuck II, which hits stores next week, will use technology from its parent company to make the flat sneaker lighter as well as add arch support.
The biggest update in the CTAS II is the inclusion of a sock liner made of Lunarlon, a bouncy foam material that’s already used in Nike’s running and various other athletic shoes. "Kids are growing up in a world where they know comfort, expect comfort, and won’t stand for discomfort," Converse CEO Jim Calhoun told Bloomberg. The Chuck II still boasts the recognizable white foxing, rubber toecap, and All Star patch. High-tops will retail for US$ 75, compared to US$ 55 for the original model.
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