The Ford Motor Company has pulled the covers off its all-new Taurus ahead of the car’s official world debut today 20 April 2015 at the 2015 Shanghai Auto Show. This is the classic nameplate’s first appearance in China, a market where comfy, large sedans like the Taurus are still popular, and the version being shown in Shanghai has been developed with a focus on the Chinese market.
"The Ford Taurus we’re introducing today shows the amazing strength and flexibility of our One Ford plan," said John Lawler, Ford’s head of operations in China. "It combines the best of our global product development and large-car expertise with a clear understanding of what Chinese customers in this segment want."
Versions of the new Taurus in the U.S. market should differ slightly, particularly when it comes to powertrains and the choice of materials in the cabin (in China the car is being positioned as a near-premium vehicle). A debut for the U.S.-spec Taurus should take place later this year, with the car going on sale sometime next year as a 2016 model
"The Ford Taurus we’re introducing today shows the amazing strength and flexibility of our One Ford plan," said John Lawler, Ford’s head of operations in China. "It combines the best of our global product development and large-car expertise with a clear understanding of what Chinese customers in this segment want."
Versions of the new Taurus in the U.S. market should differ slightly, particularly when it comes to powertrains and the choice of materials in the cabin (in China the car is being positioned as a near-premium vehicle). A debut for the U.S.-spec Taurus should take place later this year, with the car going on sale sometime next year as a 2016 model
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