Tuesday, March 15, 2016

Smartphone Can Customize the Gogoro Smartscooter

Gogoro Scooter
Everyone is talking about how the Gogoro Smartscooter is a refined, stylish and edgy transportation, like the love child of an iPhone and a Vespa with the detail-oriented hallmarks of a European luxury car. A vehicle for the digital age, the Smartscooter is easily customized through the smartphone - from the color of your dash panel to how much power the engine delivers.

It's these little details that get Horace Luke the most excited. Co-founder and CEO of Gogoro, Luke played a pivotal role in Gogoro's July launch of the futuristic Smartscooter.

"On motorcycles, fuses are so randomly placed. I can't tolerate that. So for us, all the fuses are all together," he says.

Designed and manufactured entirely in-house by Gogoro in Taipei, Taiwan, every detail aims to deliver a particular, exacting experience. The effect invites comparisons to Elon Musk's Tesla, which has made electric cars as desirable as any luxury car. But the Smartscooter packs hidden power that could surpass even Tesla and may shift thinking on how electric vehicles should fit into high-density urban environments. Gogoro isn't just selling scooters; it's selling a swappable battery service.

This is a very new concept, and not even industry observers are sure it will work. Ryan Citron, research analyst from Navigant Research, thinks Gogoro is starting in the right part of the world to make this work - "all the highest sales and highest growth rates [for electric scooters] are expected in that region" - but he notes car battery swap startup Better Place failed miserably.

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