Saturday, February 27, 2016

Why Is Ford Kuga in Mobile World Congress?

Ford Kuga
Famed automaker Ford has taken the unusual step of launching its latest compact off-roader at a mobile technology conference, rather than at next month's Geneva motor show.

However, with the amount of intelligent, connected technology built into the new Kuga, the Mobile World Congress is perhaps the best venue.

"New Kuga offers cutting-edge new features and technologies that will help drivers stay connected, comfortable, safe and stylish on the road," said Joe Bakaj, vice president, Product Development, Ford of Europe.

The most notable of which is the Sync 3 infotainment system, which until now has been unavailable in Europe. However, for its launch on the continent it is getting a host of new features including better ‘natural language' voice recognition so that owners will be able to converse with their cars.

It means that if the driver is looking for a fuel station or the closest branch of Starbucks, he or she simply says "I need a coffee," or "I need fuel" in order to initiate a local search and activate the navigation system.

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