Friday, February 12, 2016

Scion No More

Scion No More
It is now certain that car-riding consumers will not see the brand "Scion" anymore.

Last 3 February, Scion announced that, starting in August, all 2017 model year Scion models will be sold as rebadged Toyotas. The FR-S sports car, iA sedan, iM five-door hatch, and C-HR will live on as Toyotas. However, the tC coupe will be given one final edition and then sent out to pasture at the end of the 2016 model year.

Scion was started in 2003 to attract younger buyers who already knew the value of the Toyota brand but didn't necessarily want to own a Corolla like mom. The brand seemed to start off strong but fizzled in the subsequent years. In fact, many automotive journalists wondered aloud to one another why Scions couldn't just be Toyotas.

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