Some will see this as a race truck. Others will see the next midsize pickup truck from Honda.
Honda has revealed what it's calling the Ridgeline Baja Race Truck at the SEMA aftermarket auto parts show. It's an off-roader meant for tackling the famous rutted race in Mexico. But it's also meant to offer a peek at the next Ridgeline pickup.
And what a change it will be. The new design has a distinctive new hood and -- in the biggest change -- it adopts a more traditional pickup-truck design. That means the stylish, high-sided look will be ditched in favor of a traditional box.
With more aggressive looks, Honda hopes to reach deeper into the heart of a revived midsize pickup market. The outgoing Ridgeline was something traditional truck drivers had to explain," says John Mendel, Honda's executive vice president. That won't be the case with the new design, he says.
The next Ridgeline is expected to be shown at the Los Angeles Auto Show later this month.
Honda has revealed what it's calling the Ridgeline Baja Race Truck at the SEMA aftermarket auto parts show. It's an off-roader meant for tackling the famous rutted race in Mexico. But it's also meant to offer a peek at the next Ridgeline pickup.
And what a change it will be. The new design has a distinctive new hood and -- in the biggest change -- it adopts a more traditional pickup-truck design. That means the stylish, high-sided look will be ditched in favor of a traditional box.
With more aggressive looks, Honda hopes to reach deeper into the heart of a revived midsize pickup market. The outgoing Ridgeline was something traditional truck drivers had to explain," says John Mendel, Honda's executive vice president. That won't be the case with the new design, he says.
The next Ridgeline is expected to be shown at the Los Angeles Auto Show later this month.
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