Sunday, April 19, 2015

Jeep Pickup in the Works

Jeep Pickup
For 23 years, Jeep has had a pickup truck-sized hole in its line-up. Since 2005, the legendary off-roading brand has had several high-profile flirtations with the idea of a truck, only to confound and frustrate Jeep fans by announcing that the company has no immediate plans to enter the pickup market after all.

After years of this “will they or won’t they” debate, the idea of a Jeep pickup has joined ranks with the mid-engined Corvette to become one of Detroit’s most legendary unfulfilled promises. But now things are beginning to look up for the idea of a Jeep pickup, and there is some pretty strong evidence that something might be in the works for early next decade.

Speaking with The Detroit News earlier this year, Jeep Chief Executive Officer Mike Manley told the paper:
”I remain a big fan of a Jeep pickup. I think we have history that says it belongs in our portfolio.” While he added, “At this moment and time, I have higher priorities. That doesn’t mean to say that we don’t work on it, we’re not looking at it.”
The announcement was enough to start speculation that something serious could be in the works, and it could be with the blessing of parent company Fiat Chrysler Automobiles.

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