Ford Motor Company appeared to be doing a lot of things right these days. Last year Ford was the most-searched automotive brand on Google and the automaker also had the greatest percentage of owners who returned to the market to purchase or lease another Ford vehicle, according to IHS Automotive.
Because Ford has clearly grabbed the attention of consumers and convinced them to stay within the brand, what's the next most important goal? It's simple: Get those consumers earlier. That's exactly what Ford's Explorer is doing, and while it's often overlooked since consumers drive the Ford Escape off in much higher numbers -- the Escape outsold the Explorer by nearly 62 percent in the U.S. last year - the Explorer's success is a bigger deal than many investors realize.
Looking more specifically at Ford's Explorer, its sales are on fire this year, up more than 30 percent in the first two months of 2015 compared to last year. Not only that, but sales have averaged more than 15,000 units per month thus far, which makes it one of Ford's best-selling vehicles overall as well as one of its fastest-growing.
Because Ford has clearly grabbed the attention of consumers and convinced them to stay within the brand, what's the next most important goal? It's simple: Get those consumers earlier. That's exactly what Ford's Explorer is doing, and while it's often overlooked since consumers drive the Ford Escape off in much higher numbers -- the Escape outsold the Explorer by nearly 62 percent in the U.S. last year - the Explorer's success is a bigger deal than many investors realize.
Looking more specifically at Ford's Explorer, its sales are on fire this year, up more than 30 percent in the first two months of 2015 compared to last year. Not only that, but sales have averaged more than 15,000 units per month thus far, which makes it one of Ford's best-selling vehicles overall as well as one of its fastest-growing.
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