Wednesday, March 5, 2014

Toyota Wigo Seeks Share of the Market

Toyota Wigo
Toyota Motors Philippines launched the new Wigo last February 19 at the Waterfront Hotel in Cebu. The target market include those who are currently driving a second-hand car but wanted upgrade or is currently looking to make that first big investment.

Currently only the manual and automatic G varieties are available in the market. Complete with fog lamps, chrome sidings and door handles, a touch-screen stereo, and spoilers, the G variant of the Wigo is not really that bad-looking.

However, one of the things that the company wants everyone to notice first is the price of the unit. Priced at PhP 499,000 for manual and PhP 534,000 for automatic transmission, the Wigo is available in white, silver metallic, grey metallic, black, dark blue, and light blue.

Come April, the manual E variant of the Wigo will also be rolling out. With a PhP 448,000 price tag, the model targets buyers who just need a basic automobile so they can move around.

No comments:

Post a Comment